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What is Magento? Its Pros and Cons

Magento logo

 

Magento is an open source e-commerce web application that was started on March 31, 2008.

Magento’s intuitive administration interface contains content management, dynamic marketing and merchandising devices to allow merchants the capability to make sites that are well preparing their special business demands, making no restraints on business processes and flow. which provides online merchants with a malleable shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers dynamic marketing, search engine optimization, and catalogue-management tools. We trust that Magento is one of the best e-commerce platforms available today, with editions ranging from community open source to huge, large-scale enterprise SaaS-based systems. Magento Commerce Edition presents a package of restrictive features both in the backend and frontend to optimise marketing and analytical techniques and improve administration options. All of which dramatically increase the shopping experience for your customers.

 

Magento Logo

 

PROS:

  • A. Feature-rich– the Community (free) version boasts features not commonly available in other solutions such as the ability to manage multiple storefronts, multi-language and multi-currency support and is mobile and search engine friendly.
  • B. User-friendly– the administration area is one of the more user-friendly ones we’ve come across. A simple back-end with intuitive navigation and well-organised store management features.
  • C. Cost – community version is free.
  • D. The community-wide community of users who have developed many extensions and plugins and can help with support.
  • E. Flexibility – Magento’s templating architecture allows you to pretty customise everything so you can create your site exactly how you want  The software is open source so you have full control over the code so you can develop the functionality you need.
  • F. Scalable – as previously mentioned, Magento is built to scale so whether you’re selling 10 products or 10,000, Magento can handle it.
  • G. It has many features that other platforms lack.
  • H. It has a large community of users.

CONS:

  • A. Developers– good Magento developers are hard to find. Magento is an extremely large system (over 20,000 files and 200 database tables) so it takes a fairly cluey developer with good understanding of object-oriented development and experience with the core software to really know what they’re doing.
  • B. Cost – community version is free but if you want to support, the Enterprise version starts at US$14,420/year (at time of writing) and the Premium Enterprise version starts at US$49,990/year (for large businesses). Good Magento developers are often much pricier than the average ones.
  • C. Hosting – due to its largesse, Magento should only be hosted on dedicated servers that you can configure or providers who specialise in Magento hosting. Running Magento on normal shared hosting will create a slow and frustrating user experience for visitors.
  • D. Time – Magento’s flexible architecture also makes it complex. It usually requires more time to make the same customisations as in other solutions. It usually takes developers more time to get up the learning curve than other solutions.
  • E. It has few developers.
  • F. It is time-consuming.
  • G. Bad product support.