Redesigning a website can be hard. It can be risky, confusing, and frustrating. The website introduces potential customers to your business and informs them of the services that are provided. The successes and shortcomings of the existing site are invaluable in knowing how to truly improve the site and make the re-design worth the time, effort, and cost.
When you think about your website the design becomes more important than ever. You may even be rethinking your entire look, or have been for some time.
There are some basic considerations to think about before you dive in, though.
1.Analyze your website first.
Before you can make smart changes to your website design, you need to definitively understand what can stay and what needs to go. What parts of your design are working? Use analytics to see what your visitors find valuable, and what they don’t. The stuff that’s not working is expendable – you can and should either get rid of it or improve it.
2.Every website redesign starts with goals.
Every project needs goals, and your website redesign should be no different. Specifically, you need to set goals for how well your website works for marketing, not just how nice it looks or how flashy it is. it’s critical to identify the purpose and the key factors for determining the success of the project. Site features, information architecture (that’s a fancy phrase for site navigation), design, and content all need to have a purpose that supports the goals and the audience.
3.Research Users/Target Audience.
You might be thinking it makes sense to define your target audience as broad as possible. your target audience is probably two or more people. Consider selling to corporations, for example. Does your message go straight to upper-management? Probably not. Typically, middle-management receives the initial message and then passes it along. To create the best website for your users, you have to know who they are. What are their preferences? What’s their browsing style? What keywords are they using? All this information will help you create the best redesign for them and their needs.
4.Think about the future.
A new web design should occur when prompted by business growth. This process requires a lot of effort, and most people are not willing to repeat it too often. Stagnant websites do not attract visitors. The changes have to be allowed without completely overhauling the website.
5.Create Relevant Content.
One of the best ways to define relevant content is to the target audience. you already created profiles based on their interests, needs, and motivations one sign that your content is relevant is the bounce rate of your home page and key landing pages. Organizing your site’s content is very risky, since altering it might cause confusion to your audience. Ensure that the contents that you will be deleting are thoroughly useless and that the contents you will be adding will be useful.
There are tools that allow you to check out the statistics of your site’s views like Google Analytics, SEMRush, etc. These might help you on how to organize your website content; determine which information to remove and retain.
6.Check Out Your Competition.
If your competitor is really successful, try to figure out why that is. What are they doing on their website that you’re not? It can help to pretend you’re a customer and look at it from that angle, then compare your two sites. Note specific areas where you’re lagging and set goals to improve them for the redesign.
7.Optimize for SEO.
Panda, Pigeon, Hummingbird, Pirate, Phantom. Over the years, Google has released a series of algorithm updates –all in the name of rewarding relevant content. Traditional SEO meant ‘gaming the system’ to rank higher in the SERPs and gain more traffic. For the most part, that game is over. Today, SEO is all about making it easy for Google to understand your content. Any competent web design company will follow Google’s guidelines when redesigning your website.
Redesigning the framework of your website could mean also redesigning the navigation. As much as possible, you should leave this alone. Changing the navigation could cause a lot of confusion for users who have viewed/are still viewing your website.
9.Mobile-Friendly vs Responsive Design.
The mobile-friendly design is a mediocre in-between, but if more than 35% of your users access your website on a mobile device, then it’s worth investing a bit more in a responsive website. Responsive design simply means your redesigned website adapts to suit the viewing environment. Text and images may change from three-column display to a single column. Smaller screens may hide unnecessary images. All design elements look great – no matter the screen size.
10.Check Your Host.
The host you choose will limit what you can do with your site build and redesign. The platform for your website needs to balance options and capabilities with the goals you’re trying to meet.